Free download and read ebooks online Hospitality Strategic Management - Concepts And Cases by Cathy A. Enz full book PDF ePUB Audiobook. Download a free ebooks and kindle audiobook Hospitality Strategic Management - Concepts And Cases with ISBN id 9780470083598 full page with book summary. Cathy A. Enz book PDF ePUB of Hospitality Strategic Management - Concepts And Cases published by John Wiley and Sons in 2009-04-07. Hospitality Strategic Management released with category Business & Economics with total 696 pages.
Hospitality Strategic Management - Concepts And Cases by Cathy A. Enz free online open library
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
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